July 2, 2018 (Phoenix, Ariz.) – Brooklyn Bedding, manufacturer and retailer of custom mattresses since 1995, announced today the extension of one of the most generous honor discounts in the country to now include law enforcement officers, firefighters, and Emergency Medical Technicians (EMTs) in addition to military members—offering 25% off the retail price of any sleep product any time, including major purchases like mattresses and electric adjustable bases. The discount, applied at checkout, will be powered by ID.me, a leader in digital identity verification that simplifies how individuals prove and share their identity online.

“The Brooklyn Bedding family has tremendous respect for those men and women on the front lines working to save lives and protect our communities across the nation,” said John Merwin, Owner and Chief Executive Officer of Brooklyn Bedding. “Their more extreme work demands require more extreme sleep recovery. Extending the honor discount to include first responders as well as military members was a natural evolution of a program designed to offer top of the line sleep solutions at a more affordable price to those who serve.”

First responders can load their carts with any product selections, then click the Responder ID button at checkout for rapid verification of identity. The automatic discount will also be honored in stores: eligible individuals can present their active first responder identification, or work with an associate to verify their identity with ID.me on a computer at check-out. Like all Brooklyn Bedding purchases, the first responders discount includes free shipping on all orders, along with a free 120-night trial and 10-year warranty on the purchase of any mattress.

“We understand the depth of sleep challenges first responders face,” said Merwin. “They’re more likely to experience insomnia, work shift disorder or sleep apnea because of irregular schedules and job-related stress. Our approach is focused on not only fueling their short-term performance during high pressure situations but helping to mitigate problems that lead to long-term health issues. Our sleep experts are available to address their questions and help them choose the right sleep products for their unique needs.”

Additional details on the honor discount program can be accessed at the dedicated Brooklyn Bedding first responder landing page or the military member landing page.

ABOUT BROOKLYN BEDDING

Brooklyn Bedding is a manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers’ homes. Known as the “mobile mattress guys,” John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.

Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and assembles its entire line of high quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses.